100 Day Dress Challenge

I’m wearing the same dress for 100 days straight!

Yes, you read that correctly. A small company called Wooland (Wool&) came up with an intriguing marketing idea. They challenged their customers to wear one of their merino blend dresses for 100 days straight.

What’s the catch, you ask? There isn’t one.

Once the challenge is completed and 100 photos documenting your dress journey are submitted to Wool&, they send successful participants a coupon code to order another one of their merino dresses.

I’m doing my challenge in their Maggie dress. It’s a short sleeved scoop neck in a fine woolen knit, so it lends itself to a variety of looks. Since it’s been super cold this last little while, I was relieved to discover that my dress is a layering champ. I’ve been wearing shirts under it and sweaters over it all along.

Since it’s often layered and not next to my skin, I don’t need to wash it every day. It’s machine washable and dries nicely overnight when it does need to be freshened up. My Maggie gets bonus points because dog hair doesn’t stick to it.

I’m on day 35, and I’m not going to lie–I’m looking forward to day 101, and a return to the rest of my neglected wardrobe. But I’ve got my eye on the prize, so I’m not ready to give up.